Colgate Total

The brand the ultimate toothpaste fans need during basketball season is clearly Colgate Total. Using mixed reality, the campaign transforms entire cities into vibrant, smile-worthy environments — where iconic 3D elements like basketballs, social media symbols, and gleaming dental care visuals are tracked in real time and integrated into the urban landscape. Fans can experience the transformation through their phones, watching as Colgate Total turns their hometown into a city of clean, confident smiles, all while celebrating the excitement of the season.