Indy 500
Mixed Reality / Concept / Design
The Famous Group
Celebrating the evolution of racing from the original brick-paved track to today’s cutting-edge machines, the Indy 500 looked to mixed reality to bridge both the history and welcome in a new fan experience. Real-time 3D tracked cars glide through history, seamlessly transitioning from early open-wheel icons to modern speed demons. Clean, dynamic 2D graphics are integrated into the scene, highlighting key milestones, speed benchmarks, and iconic dates — creating a powerful fusion of heritage and innovation that brings the Indy 500 story to life for a new era.